FEATURED WORK EXPERIENCE

  • Head of Marketing (Founding Marketing Director) at Typeface, New York, 2023-present

  • Head of Product Marketing at Airkit, New York, 2021–2022

  • Marketing & GTM Lead at Rubrik X, San Francisco Bay Area, 2019-2021

  • Product Marketing (Early Hire) at Rubrik, San Francisco Bay Area, 2016-2019

Arushi is a Creative Storyteller and Marketing Leader. She is currently the Head of Marketing at Typeface and Founder of a consulting firm in New York, building go-to-market for early-stage startups.

New York • San Francisco

About Me

I am a builder, specializing in creating challenger brand stories for early-stage startups.

Currently, I am the Head of Marketing at Typeface, supercharging personalized content creation for work with generative AI.

Previously, I was the Head of Product Marketing at Airkit, a $68M venture-backed company for low-code developer tools, where I led their pricing transformation to pay-as-you-go and defined their strategic narrative. Prior to that, I was one of the first marketing hires at Rubrik, where I helped build the company from $3M to $600M+ bookings run rate by driving messaging, AR/PR, sales enablement, and customer engagement across 12 product launches. I led marketing for Rubrik’s new innovation group (Rubrik X) to accelerate expansion into new markets. We grew two zero-to-one products to become the top two selling software add-ons (out of 8).

In 2022, I switched gears into startup consulting and advising. My portfolio ranges from AI to B2B SaaS to e-commerce.

I’d love to hear what you’re building next. Reach out!

Expertise

  • Help venture-backed CEOs define a high-level story that powers success in accelerating market adoption and articulating product differentiation.

  • Collaborate with executive leadership, product, and sales for cohesive cross-functional plans that enable winning execution for customer acquisition and expansion. Develop insights on target personas, customers, industries, and use cases to inform GTM strategy.

  • Develop new pricing programs to drive market adoption and refine pricing & packaging with user insights. Create ROI tools to accelerate business justification.

  • Develop industry narratives and training to empower a rapidly growing sales team to close more deals, faster, and at a higher lifetime value.

  • Build a strong marketing engine, drive product launches, and develop campaigns. Drive awareness among investors, industry analysts, and media outlets. Develop engaging content to nurture high-intent leads.

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